Client: TRAVEL BLUE

Exhibition: IFA

Where: BERLIN, GERMANY

Travel Blue is a world leader in travel accessories.

Meidar designed its booth in such a way that it connected with the business customer by also showing how end users experience the brand and its products.

The booth was made from natural materials and resembled duty-free shops at airports and seaports.

Images were used to illustrate the company’s life style philosophy by communicating the freedom and convenience the use of the company’s products provide.