Exhibition: KIND UND JUGEND

Where: COLOGNE, GERMANY

Tiny Love, part of the Canadian Dorel Group, is a world leader in designing and manufacturing soft developmental toys.

Tiny Love wanted the booth to have a sense of openness, transparency and lightness.

The booth structure consisted of a stiff frame with stretched soft and semi-transparent fabrics that had to feature the company’s marketing messages as well as photographs reflecting the strong bond between parents and infants.

Meidar created a booth with an airy structure that was soft in nature and the result of a personalized approach combined with creative thinking.

The booth design featured rounded lines, clean white appearance, graphic and architectural elements that displayed new products.